Trace partners with Canadian Club, Niagara International FC, for Data-Driven Approach to Player Development.

by Maggy Mahalick

Director of Strategic Partnerships at

Huntington Beach, CA (September 17, 2020) – Trace is excited to announce a partnership with Niagara International FC (NIFC). Trace will be used within the NIFC program to offer an enhanced data-driven approach to player development that aligns with the club’s values. Teams will be using Trace year-round, with access to Trace iD and Trace Workshops for every team at a special rate.

“NIFC is very excited to partner with Trace. As technology advances the beautiful game, so too must teams and players incorporate it into their sporting lives,” said André Pacheco, the Niagara International FC President. “We pride ourselves in offering a professional environment at the youth level and this sets the bar for the club. Trace allows us to provide game footage and analysis through simple and effective ai video tracking for our players and parents. Players will now have more opportunity to learn, develop, and get the attention of college recruiters with Trace.”

With the continued and now extended strain on traveling and in-person recruiting caused by COVID-19, it is now more important than ever for clubs to invest in video and technology to give their players the best advantages possible. Read more about why video is now vital for recruiting from an expert. 

“Trace is proud to continue our expansion with a club partnership with NIFC who understands the importance of building a club culture around video,” said Trace CEO and Founder David Lokshin. “Video is the future of youth soccer and how most recruiting will take place moving forward. By adopting Trace now, NIFC is leading the way for other clubs to follow.” 

NIFC joins over 40 other clubs and organizations that have partnered with Trace for a large scale adoption within their organization. 


About Trace: 
Trace is a sports technology company that is changing the way teams and clubs film and consume soccer video. Trace uses a robot camera, GPS sensors, and powerful software to film the game and create moments for every player automatically. With Trace, coaching, player development, and recruiting are seamless. 

Twitter: @traceupInstagram: @traceup  |  Facebook: /traceup

Contact: Maggy Mahalick | Director of Strategic Partnerships 


About NIFC: 
NIFC is a privately owned club, formed in 2019 by André Pacheco, the club owner. Formed with a vision of offering a fun and competitive environment, while providing development and opportunities for boys and girls in the Niagara Region and Western NY Region. NIFC acquired the academy from Elite Soccer Development in 2019 and rebranded; injecting new business strategies and ideas to grow soccer in the region, and improve the development of players. 

Instagram: @niagaraifc  |  Facebook: /niagaraifc


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