Action and Ambition Podcast Welcomes Trace Founder & CEO David Lokshin

Founder and CEO joins Andrew Medal's Action and Ambition podcasts to share his insights into the growth and journey of Trace.
Trace Founder & CEO is a guest on Andrew Medal's Action and Ambition podcast

by Adam Wood

Writer, researcher and soccer coach. Devotee of The Beautiful Game. Lifelong learner and community-building advocate.

LOS ANGELES, CA (January 25, 2022) — The Action and Ambition Podcast recently welcomed Trace Founder & CEO David Lokshin to share some important insights into Trace’s genesis and growth, as well as his vision for the company’s ongoing journey.

Andrew Medal is a tech entrepreneur, angel investor, and bestselling author. He’s also the creator and host of’s Action and Ambition podcast, which he created “to learn the backstories, mindsets, and actions of the world’s most ambitious people.” The podcast generates over 2.5 million listeners each season.

We all have those memories and moments that we’re passionate about and we care about, and what Trace does is we deliver those moments to you. We think of Trace as the creator and keeper of memories.”

Tune in to hear David Lokshin explain the immense impact of Trace’s personalized moments and playlists in creating and saving memories for players and their families. He also discusses the company’s early pivot from action sports into team sports, as well how he sees Trace expanding the larger picture of youth sports. But he’s not stopping there.

You can listen to the new episode on Apple Podcasts, Google Podcasts, Spotify, Deezer or Stitcher. Or check it out below!

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