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The Way to Get Your Team to Watch Game FilmBy David Lokshin
Father of Ethan. CEO & Founder of Trace Soccer.

The Way to Get Your Team to Watch Game Film

Trace believes people want personalized, short-form video moments. In the last 18 months, tens of thousands of games and hundreds of tournaments used Trace for game film. People all across the globe watch more than 3 million moments a month on Trace. Let’s take a look at what the data is telling us people want to watch.

Short-form, personalized moments are the future.

More than 65% of all playlist views on Trace come from an individual player’s playlist. The next largest playlist is Touch Chains (passing sequences). Together they make up more than 85% of all viewership on Trace.

Playlist Views by Type

The attention span for full game footage is 1 minute 36 seconds.

You read that correctly. The average person who lands on a full game playlist spends 1:36 watching the full game footage. But they stay on Trace and spend 5.5x the time looking through personal moments and stats.

% of Time Spent Watching Trace Game Results

No one wants to watch the full game. Full games represent 2% of the content viewed on Trace.

People love binge-watching personal moments

When someone lands on a player moments playlist, they consume 2.5x the content than someone who landed on a full game playlist! They spend almost 6 minutes more consuming content per user. Across a team of 18 players, that’s 1.8 hours more video watched! Across a season, your team watches an additional 40 hours of video! (And that’s not even counting parents)

Hours of Video Being Consumed

3 key takeaways to unlock engagement

1. Time and attention are scarce resources. People only want to consume short-form, personal content. That means player playlists.

2. Don’t share full games, share personalized content. If you don’t have player moments, then edit a set of clips for the back line, or your midfielders. Don’t make it as general as possible. Make your video as specific as possible.

3. Make video timely. 75% of teams using Trace receive their video less than 7 hours after uploading —5% less than 4.5 hours after upload. You want video on your player’s phones as soon after the game as possible.

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Spread the word

"The reason that we were drawn to Trace originally was because of the individual moments that were sent to each player . . . and now Trace iD empowers them to really take advantage of that and start to own their recruitment process."

Parent, CO Rush Elevation FC 08 G Premier