With college athletes now able to monetize their name, image, and likeness (NIL), athletes around the country are earning money from all kinds of businesses, from local restaurant chains to national brands. But what do these NIL changes mean for athletes at the high school level? Even if state federations continue to ban athletes from earning money, future college athletes will still be affected, as they will likely need to start building their own brands even at the high school level.
In this workshop with Chris Kutz, Program Director at Opendorse, and Tim Bennett, Director of Coaching at Trace, we discuss…
– Preparing for college rules around NIL
– Steps athletes should take in high school if they plan to play at the collegiate level and earn future endorsements
– The right time and initial steps to start building your brand
– Which social networks and platforms you should focus on when building your brand
– How you can build your brand through the college recruiting process itself