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Trace, the AI-powered video solution for soccer, has launched a new feature that allows clubs to overlay logos above game footage. Seamlessly integrating logos alongside game film and highlights is an exciting avenue for soccer clubs to enhance their brand visibility and to generate revenue through sponsorships.
Trace is known for automatically editing highlights into bite-sized pieces of content, and clubs using Trace for game film see drastically higher engagement versus other solutions that simply deliver full-game footage. Featuring logos alongside highly trafficked video means you can convert every second of action into exposure for your club, your sponsors, or your partners.
Promote your Club
You work hard to establish your club’s style of play. Adding your logo to every game links each show-stopping highlight to your brand.
Whether you decide to feature your club's crest, team name, or other branding elements, the Scoreboard Logo feature ensures that every highlight captured on the field becomes an opportunity for increased brand visibility. Teams can now reinforce their identity and foster a sense of pride among players and fans alike as they watch the footage with their distinctive logos proudly displayed.
Your highlights might get shared with college scouts across the country, who will see your club's logo displayed prominently.
Drive Sponsorship Revenue
You've attracted valuable partners to help achieve your program's goals. Offer value-added exposure to nurture existing relationships or pitch new sponsors to activate new revenue streams.
The Scoreboard Logo feature opens up an exciting avenue for teams to generate revenue by incorporating sponsor logos into game film and highlights shared over and over again by families and community members. Soccer clubs can now form lucrative partnerships with sponsors and provide them with a truly unique advertising platform. Sponsors can have their logos seamlessly integrated into the footage, gaining exposure to a wide audience during game analysis sessions, post-game reviews, and when the clips are shared.
Offset Operating Costs
With a Scoreboard Logo, clubs have an opportunity to pitch a new sponsorship tier to local businesses. This means that club leaders can lower the financial burden for families with brand partnerships. Any parent can tell you that the costs of youth soccer add up very quickly. Whether it's paying for jerseys, travel costs, or club dues, these costs can be a big stress for any family. The Scoreboard Logo aims to offset some of those club operating costs by giving club leaders and parents a way to leverage branding and sponsorship with their game film.
Here’s how the Scoreboard Logo feature works
Club account owners can manage their club’s scoreboard logo from the Club Settings Page.
Drag and drop your logo. Square and rectangular logo formats, submitted in .jpeg or .png that are up to 50kb are supported.
Scoreboard logos will display on footage of all Club Games viewed from any device.
For step by step guides on this feature and ProTips visit our support center.
