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Trace on NBC Nightly News: The Future of Youth Sports, Powered by AI

NBC Nightly News featured Trace in a segment highlighting how artificial intelligence is transforming youth sports.
by
David Lokshin

Watch the story here:

The piece dives into how Trace is changing the way families, athletes, and coaches experience the game—using AI to automatically follow the action, capture key moments, and deliver game film and highlights without any extra work on your end.

We’ve been at the forefront of this shift for years. It’s exciting to see mainstream media catching on to what thousands of teams already know: Trace isn’t just saving time—it’s raising the bar. Whether it’s helping parents catch every goal or giving athletes the tools to level up, AI is becoming part of the team. And Trace is leading the charge.

Thanks to our community of players, parents, coaches, and clubs for pushing the game forward with us.

The future is already here. We’re just making it easier to watch.