# College Recruiting

How to Use Social Media for College Soccer Recruiting

How to use social media to communicate with college soccer coaches to get recruited.
by
Charles LaCalle

Over the past decade, social media upended the way colleges recruit soccer players. Before the rise of social media, high school coaches were the gatekeepers for college coaches to learn about the top players. Now, high school athletes use their own social profiles to interact with colleges and build 1-to-1 relationships with coaches and staff members at their dream schools.

But for all the success stories of players getting recruited using social media, there are also horror stories of high school players posting inappropriate content that results in colleges rescinding offers. Here are some tips for using social media effectively for college soccer recruiting. 

Choose Your Social Networks Carefully

Players should carefully consider where they want to devote their time. Instagram and Twitter are the most popular networks for college coaches, who use these platforms to market their programs and showcase what their athletes are doing. So we recommend setting up profiles on Facebook and Twitter at a minimum. A whopping 98% of US universities have Facebook pages, while 84% are active on Twitter. 

Do you have the time and skills to edit videos and have a knack for social media? Many youth soccer players are going viral on newer social channels like TikTok, but these newer platforms are still somewhat foreign territory for recruiters, and fewer coaches are using these platforms to find players. 

Build a Profile Dedicated to Your Soccer Skills, Not Your Social Life 

High school soccer players should create a professional Instagram account specifically for college coaches. There are two primary reasons for creating social media profiles for college recruiting:

  1. To showcase your soccer skills. 
  2. To prove to college coaches that you can be a positive role model and a team player. 

College coaches do not want to see your vacation photos, your latest outfit, or your embarrassing moments. Put those on your "finsta," and make those moments private.  If a college coach searches your name, they should immediately find your dialed-in soccer account, not the account you use to impress your friends. 

Best Practices for Building Your Social Profile

Trace Head Coach Tim Bennett spent 24 years at the Division I level as both a player and a coach. He advises players to take some simple steps to make sure coaches can discover their profiles and get the basic information they need:

Top players around the US use their Trace iD to showcase video, stats, and their bios

Paint Yourself in the Best Light When Posting

Here are some more tips from Trace's Tim Bennett for creating posts to present your personal characteristics in a way that will make a great first impression and show coaches that you’d be a model student-athlete and teammate:

Sample Social Media Profiles with Detailed Bio Sections

What Types of Content Should You Share

Be Consistent in Sharing Your Best Moments

This might seem obvious, but many players miss opportunities to keep their social feeds updated. Consistency is critical when building a social media following, and consistency is also critical when showing coaches how you're developing as a player.

For Trace users, downloading moments is free and easy. Players can share or download moments to post on social media in one easy click. (Pro tip: Tag Trace and use the hashtag #TraceMoments so we can see your video and repost it.)

Use Social Media to Message Coaches If Email Fails

If you’re having trouble getting in touch with college coaches via email, it can be a good idea to shoot them a message through social media. 

If you send them a message, make sure you give them context and keep it professional. Include information about yourself, such as your position, high school, and soccer club affiliation. You should also include a URL link to your Trace iD or your online video profile. 

Keep Your Trace iD or Highlight Video Up to Date

The most successful players know that coaches want continuous updates. Coaches need to see that you’re developing as a player and that you are competing at the highest levels available to you. This is why it’s critical to update your video footage on an ongoing basis. 

For players using Trace and adding moments to their Trace iD, this means taking time after your games to look through your moments and add each new moment to your Trace iD. If a coach spots you on social media and wants to see more, the coach can simply click the same URL every time to see your best highlights. 

For players using Youtube or other methods to share highlights, editing and adding clips on a regular basis is more difficult. Some players might take time once a month to edit their highlight video and post a new iteration on Youtube.