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NWU and Trace Begin Club PartnershipBy Reann Dvorscek
Reann works with Trace to educate clubs and partners on utilizing video to generate club awareness and increase player engagement.

NWU and Trace Begin Club Partnership

Northwest United FC Chooses Trace to Provide Video Analysis Platform Within Club

MOUNT VERNON, WA + AUSTIN, TX (July 30, 2021) – Northwest United FC and Trace Soccer are eager to announce their partnership for the 2021-22 season. The club will be outfitting seven competitive teams with the Trace game film system. These teams will utilize the Trace platform to automatically film and edit games, create shareable recruiting profiles with Trace iD, and receive custom Trace Workshops for both players and coaches.

Trace will help our coaches analyze game footage without the hassle of going through hours of film. With a more efficient system in place, coaches can be more productive with game analysis, player evaluations, and session planning.”

Joana Michaelson, Girls Director of Coaching

Northwest United FC is located in the Pacific Northwest and serves Skagit County. The club’s mission is to develop quality individuals of high character through athletic achievement, personal growth, sportsmanship, and community outreach. We strive to create pathways and opportunities that will allow every player and coach to achieve their full potential.

“Finally a system that does it all! Trace will save our coaches time and provide our players and families an easy access platform to review and showcase all their soccer moments,” says Joana Michaelson, Girls Director of Coaching at NWU. “Trace will help our coaches analyze game footage without the hassle of going through hours of film. With a more efficient system in place, coaches can be more productive with game analysis, player evaluations, and session planning.”

As we saw last year, video analysis is critical to player development. But traditionally, even with the best cameras and editing equipment, it’s still time-consuming for coaches to put together personalized playlists for each player. That’s why Trace is on a mission to empower coaches with a valuable tool without increasing the work on their end. 

With Trace, a smart camera automatically edits and delivers personalized moment playlists to each player’s inbox after every game, requiring no extra editing time by coaches, parents or club staff.

For Northwest United players who are serious about playing at the college level, Trace iD, Trace’s own recruiting platform, gives players the power to save, share, and spotlight their best moments. Simply select your best match moments, add them to your Trace iD, and seamlessly share the playlist link with college coaches across the country. It’s how one ECNL player managed to secure a spot on a D1 College Soccer team amidst the pandemic.

Northwest United joins over 200 other clubs and organizations that have partnered with Trace for adoption within their organization.

Interested in Trace for your soccer team? Fill out the form below and we’ll send you more information.

About Trace:
Trace is a sports technology company that is changing the way teams and clubs film and consume soccer video. Trace uses a robot camera, GPS sensors, and powerful software to capture your match footage, generate tactical playlists, and deliver each player’s moments directly to their inboxes after each game. Trace is the most affordable way to have your own film crew, editing team, and video analysis staff at your fingertips.


Twitter: @traceupInstagram: @traceup  |  Facebook: /traceup

Maggy Mahalick | Head of Strategic Partnerships

About Northwest United FC: 
Northwest United is located in Skagit County, Washington. Previously named Skagit Storm, the club has been around since 2006 and over the last decade has grown into one of the biggest clubs within the Pacific Northwest and Skagit County. The club’s tremendous growth has allowed them to expand to have over 30 teams in the club, with over 450 players who look to increase their soccer knowledge and growth through their coaches, pathways and philosophy. The club offers year round soccer for ages U9-U19 for both boys and girls, with all levels from recreational, select and premier teams and leagues.


Instagram: @northwestunited_fc |  Facebook: /northwestunitedfc/

Joana Michaelson | Girls Director of Coaching

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