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AFC Partners with Trace for Boosted Player Development Through Personalized Game FilmBy Charles LaCalle
Charles works with Trace to educate teams and parents on using video effectively for player development and recruiting.


AFC Partners with Trace for Boosted Player Development Through Personalized Game Film

AUSTIN, TX (August 25, 2022) Association Football Club (AFC) and Trace are ecstatic to announce a new club partnership for a seamless fit heading into the Fall season.

Trace’s all-in-one platform is an easy, seamless solution to the hassle of filming, editing, and organizing game film. The highly powerful AI creates engaging, short-form videos for all coaches, parents, and players at the club. With the addition of Trace, AFC can now look forward to exploring, enjoying and learning from their video every week without the traditional hassle of recording and editing video themselves.

Trace does so much more than just deliver personalized player moments, tactical team playlists, performance data and more to you after every game. Trace also offers players and coaches additional resources that weren’t available before and gives them time back so they can spend it on the field where it matters. That includes Trace iD, Trace’s easy-to-use individual platform for recruiting and development. Participating teams also benefit from professional insight through custom Trace workshops and webinars and curated educational content on Trace Academy.

GPS Tracers
Trace AI powered camera

“Trace’s advanced system allows our coaches and players to evaluate their individual and team performances and becomes part of our player development plan for the continued development of our players and teams”

Andy Hulbert – Association Football Club, Director of Coaching

Association Football Club is a club providing players with opportunities to develop their skills and play the game at a high level in the greater Oakland area. With a distinguished philosophy of focus on player opportunities, developing excellence, and inspiring the community around them, the club is excited to add a new tool to help them move further along this journey.

Proudly recognized as a Players First Club, the club has proven to prioritize exceptional, player-centered environments amongst all of their teams. Not only will this partnership speed up player development club-wide, but it will also allow the players at the club the ability to take charge of their recruiting journey.

Association FC is joined by hundreds of others clubs that have partnered with Trace to provide their players with the best resources for development and college recruitment.

Multicam Technology

With MultiCam from Trace, any Association FC parents can record the game on their phones using the Trace app, and Trace will sync that video with Trace footage so that players can see the game from multiple vantage points.

The action around the goal or certain positions can be difficult to see at times. MultiCam gives parents the power to capture angles that showcase their own child in the best light, no matter their position on the field. This enables parents to create exceptional highlight reels from any number of angles.


Want more info on Trace?

About Trace:
Trace is a sports technology company changing the way teams and clubs film and consume soccer video. Trace’s revolutionary all-in-one platform uses AI technology, GPS sensors, and powerful software to automatically capture and organize match footage, generate tactical playlists, and deliver personalized moments to each player. An elite resource for player development and college recruitment, Trace is the most affordable and effective way to have your own film crew, editing team, and video analysis staff at your fingertips.

About Association FC (AFC):

Association Football Club (AFC) was founded by the Castro Valley Soccer Club (CVSC), Montclair Soccer Club (MSC), and Piedmont Soccer Club (PSC) in 2017 aiming to provide competitive youth soccer players at U13-U19 in the East Bay Area of San Francisco with the best environment, coaching, and programs to enable them to fulfill their potential to play at High School, College, or beyond.


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