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7 Elite Academy and Trace Enter PartnershipBy Reann Dvorscek
Reann works with Trace to educate clubs and partners on utilizing video to generate club awareness and increase player engagement.

7 Elite Academy and Trace Enter Partnership

7 Elite Academy to Offer All-in-One Game Film System for Player Development

SALT LAKE CITY, UT + AUSTIN, TX (July 7 2021) – 7 Elite Academy has launched a new partnership with Trace Soccer – one of the world’s leading providers of video and analytic software for soccer clubs. The collaboration will allow 7 Elite Academy to automatically film and edit matches using the software, which allows coaches to not only review overall game performance but also focus on single player performances.

The Trace system gives staff the option to analyze a range of statistics from soccer matches, using GPS, robot cameras and powerful software tools. Trace is used by professional soccer clubs and academies throughout the United States and will offer 7 Elite Academy a fresh insight into player performance. Teams will also be able to create shareable recruiting profiles with Trace iD, and receive custom content and continuing education for both players and coaches with Trace Workshops.

“We are determined to provide young people with the best opportunities available and Trace allows us to do that through detailed analysis and statistics.”

Daren Woolstenhulme, CEO of 7 Elite Academy

7 Elite Academy is a premier soccer club that serves communities in and around Salt Lake City, Utah. They aim to provide a world-class youth football coaching program to all athletes, helping to nurture and shape them to become successful individuals within football and in life.

“Trace is an exciting addition to our coaching and will allow us to give players much more personalized feedback, says Daren Woolstenhulme, CEO of 7 Elite Academy. “It means coaches can create video analysis of a single player throughout a game and highlight their performance using a brand-new set of metrics. Our staff are USSF and UEFA qualified, and will have worked with similar systems at professional clubs, so this is a natural extension of that knowledge. We are determined to provide young people with the best opportunities available and Trace allows us to do that through detailed analysis and statistics.”

The Trace all-in-one game film system includes a portable TraceKit, which has all of the equipment needed to record soccer matches, home or away.

Players, parents, and coaches can receive personalized game footage – automatically analyzed, cut, and stitched together for all the important moments.

It is a key tool for players seeking next level opportunities, whether that be professionally or collegiately. Read how one ECNL player managed to secure a spot on a D1 College Soccer team with her Trace iD profile.

“We are delighted to be working with 7 Elite Academy and its players across Utah,” says David Lokshin, CEO at Trace. “Our cameras and software provide industry-leading analysis and countless ways for coaches and young people to work together on improving performance. We want every player to have the best coaching opportunities available, which is why our partnership with 7 Elite Academy is so important.”

7 Elite Academy joins over 90 other clubs and organizations that have partnered with Trace for adoption within their organization.

Interested in Trace for your soccer team? Fill out the form below and we’ll send you more information.

About Trace:
Trace is a sports technology company that is changing the way teams and clubs film and consume soccer video. Trace uses a robot camera, GPS sensors, and powerful software to capture your match footage, generate tactical playlists, and deliver each player’s moments directly to their inboxes after each game. Trace is the most affordable way to have your own film crew, editing team, and video analysis staff at your fingertips.


Twitter: @traceupInstagram: @traceup  |  Facebook: /traceup

Maggy Mahalick | Head of Strategic Partnerships

About 7 Elite Academy
7 Elite Academy is a youth soccer academy headquartered in Salt Lake City, Utah with teams in Liverpool, UK and also Tanzania. 7 Elite Academy coaches hundreds of youngsters from the age of four through to nineteen years old. For more details, go to www.7eliteacademy.com.

Instagram: @7eliteacademy  | Facebook: /7Elite Academy/ | Twitter: @7EliteAcad | LinkedIn: @7 Elite Academy

Kelly Forshaw | Head of Marketing

Spread the word

"Amazing technology that saves us time. We don't have to edit video and create clips ourself. No one has time for that. The "almost immediate" feedback is priceless. The players and the parents love to watch and analyze. Coach is able to give feedback more accurately."

Parent, Idaho Rush 05 G